Alaine Mackenzie

Schooled in: Bachelor of Design: Visual Communications Design – University of Alberta, major in business and marketing
Outside Yellow Pencil: Undercover ninja, wannabe chef, shoe hoarder
Average daily coffee intake: 3+ cups

Alaine worked in graphic design, branding and communications before crossing over to the web at Yellow Pencil. Now she takes care of all things content.

What exactly is content strategy, you ask? Good question. Alaine will look over all your existing web content, and help decide what stays, and – sometimes more painfully – what's gotta go. Then she'll help you develop and maintain a strategy for creating web content your users can find, understand, and use.