Whether your website is a collection of static HTML pages, running the latest and greatest Content Management System, or somewhere in between, migrating to a new platform can be a major headache. The process will inevitably involve heaps of nit-picky little details which seem nearly impossible to resolve. At Yellow Pencil, we've been working hard to change this because we believe that your content migration should be a painless, dare we say enjoyable, experience.
Much like Godzilla, Content Strategists have to contend with small things trying to trip them up underfoot. While in the case of Godzilla it might be pesky tanks, buildings and electrical pylons, one of the things content strategists need to think about is the arrangement of content within an information hierarchy. While much as we might like to take the Godzilla way and simply stomp on things, Content Strategists need to be a bit more delicate, despite a natural inclination to do otherwise.
Our team works with a pile of different CMS platforms both proprietary and open source. We praise and curse all of them frequently and equally. However, for such imperfect products, customers sure seem to like buying them over and over.
Almost 20% of websites are powered by Wordpress today. It’s easy to use, easy to setup, easy to backup. With that in mind, why would anyone spend considerable time and money purchasing an enterprise CMS?
Well, there are a few reasons. At YP we work with three enterprise Content management systems: Drupal, OpenText, and Oracle.
Each has a different speciality, and we start each project with an open mind about which tool we're going to use.
Welcome back! Let's continue our discussion about DITA and how it's maturing. One other thing that emerged from the job posting information I discussed in the past articles from this DITA series was that it matched a pattern I have seen before. It suggested that DITA is a "one size fits all" solution. The same pattern is seen here, with very-large, large, and mid-size firms being those who are seeking people with DITA experience the most:
Evidence of DITA Maturity: Shift from Senior to "Regular" Technical Writer Positions in Job Market
As mentioned in the previous article there is steady growth in the job market for technical writers with DITA experience. What's interesting is that there are further signs that DITA usage within firms is maturing, indicating that DITA is now out of the "early adoption" phase.
Job postings seeking DITA experience continue to grow while FrameMaker usage continues to decline. DocBook as a viable technical writing standard in the job market is dead. While it is clear that the majority of firms out there are still asking their writers to create their content in an unstructured manner, there is a clear and steady increase in the number of companies seeking writers with structured content experience, with DITA leading the charge.
Much like the oft-maligned Canadian department store, content strategy has a stodgy reputation. Rooms full of nerds wearing outlandish glasses obsessing over spreadsheets.
Okay, that happens. But! That’s not all that happens, okay?
Because content strategy, at its core, is about people. Their hopes, their dreams. Their frustrations, their fears. To be a content strategist is to be an organizational therapist.