Process
All our projects go through the patented Yellow Pencil Process. We call them the four Ds: discovery, design, development, and deployment.
The deliverables for your project might vary, but here's an idea of what you can expect from us:
Discovery
This is where we find out where you are now, and where you want to go. What's on your current website? Who is your audience? What are your business goals?
This phase might include:
- Content inventory
- Competitive audit
- Audience profiles
- Technical audit
- Sitemap
- Wireframes
Design
Now that we know everything about your organization and your needs, we put mouse to mousepad and design how your website will feel, look, and function. We’ll also put yellow pencil to paper and plan out what your website will say and do.
- Treatment concept
- Homepage design
- Detailed page designs
- Design style guide
- Content strategy plan
- Editorial style guide
- Content page tables
Development
Here's where things get technical. We build you a real live website, with all the coding, template building, and browser testing necessary to make sure it works. But development isn’t just about code. This is also where all your content – words, images, videos, cat videos, whatever it takes – get created.
- HTML templates
- Browser testing
- Accessibility review
- CMS template
- Website structure and navigation
- Permissions and workflows
- Content author testing
- Copywriting
- Asset development (photography, videography, etc.)
Deployment
Now we take care of all the details. Content author training, content entry, governance plan, analytics – all the fun stuff that makes sure your web channel is successful for the long term.
- Quality assurance
- Documentation
- Search engine optimization strategy
- Accessibility audit
- Content author training
- Governance plan
- Analytics plan
- Website launch
