Approach
Yes, Yellow Pencil is a web company. But we don't just make websites – we take care of the entire life cycle of your web channel. Maybe you need a mobile app. Maybe a microsite. Maybe a governance or HR plan. Whatever it is, we've got you covered.
Our approach is holistic – like your elementary school gym teacher, we make sure no one gets left out.
Governance
Good governance means truly understanding the role of your website within your organization. This includes decision-making processes, policies, budgets, and skill sets. We help you create governance structures that let your web channel thrive, and make sure you have the resources in place – staff, technology, expertise – to make it happen.
Audience
What truly sets the web apart from other platforms is its ability to measure results. Don't let that information go to waste. We'll help you learn about your audience, find out what they need, and implement measurement tools that will ensure constant improvement to your web channel.
Content
Web content is more than just page copy – it’s also metadata, video and imagery. It's also the document management systems that help you create and edit your content before it's published. Once we understand your organization, audience, and goals, we'll help you create a strategy for creating and maintaining great content.
Technology
When technology is effectively planned and implemented, it should be invisible. Bonus points if it's appropriate, effective, and affordable. We love bonus points.
We can handle all your web content management system (WCMS) needs, across your entire enterprise – whether it's an internet, intranet, or any net in between. We'll also make sure your website is accessible across all platforms and devices, including mobile.
