Alberta Employment and Immigration

The Client

Alberta is the heart of Canada’s energy sector, and a growing global economic force. As the province grows, attracting and retaining skilled workers and innovative business becomes even more important. Alberta Employment & Immigration is dedicated to promoting Alberta as one of the best places in the world to live and work. Their website, AlbertaCanada.com, is a vital tool in promoting Alberta to potential business investors and immigrants. It provides important information about moving to, living and working in Alberta.

The Problem

AlbertaCanada.com is a content heavy website – it has to help visitors negotiate the sometimes complicated processes of applying for citizenship, starting a business, immigrating, moving – nearly every aspect of starting a life in Alberta. The site has to balance detailed instructional information with more marketing-focused content that encourages potential immigrants to make Alberta their new home. Accessibility is especially important, as many visitors have limited English language skills.

The Solution

Yellow Pencil continues to work with Alberta Employment and Immigration to provide a wide range of services related to the design, technology and content of the “Immigrate to Alberta” section of AlbertaCanada.com. We started by creating a multi-year strategy for the web channel, and continue to provide comprehensive services in:

• Search engine strategy
• Content strategy
• Visual design
• Mobile design
• Mapping and geomatics
• Accessibility
• Information architecture
• Web application development

Yellow Pencil is the vendor of record for design, consulting, development and content strategy for Alberta Employment and Immigration. We make sure that this critical information portal continues to meet the needs of Albertan residents and potential immigrants.

The Results

Each new feature we create for AlbertaCanada.com leads to more open and efficient government communication, and improved lead generation and retention rate. Our team ensures that the Alberta story is being told in a compelling way and according to best practices for web channel delivery.

Alberta Employment and Immigration continues to meet and exceed all targets for building the workforce capacity in Alberta, and several of our projects have been nominated for internal business awards within the Government of Alberta. The website is a showpiece across Canada for excellence in online communications.