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Pizza 73

Pizza 73 wanted to revamp their online marketing and sales. A website redesign and new marketing plan helped their online sales skyrocket. We celebrated with a pizza party, obviously.

pizza73.com

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Tags

Web Writing
Social Media
SEO
Interactive
Online Marketing
E-Commerce
Private Sector

The Client

Pizza 73 is one of the top food service vendors in Western Canada. Since 2007 they have led the entire industry in conversions and sales through their online web ordering system.

The Problem

Yellow Pencil, along with our sister company The Status Bureau, was brought in to design a better e-commerce interface for Pizza 73.

 

 

The Solution

Our web marketing solutions for Pizza 73 helped them gather better information about their customers, through analytics and social media. Now they can tailor their messages and promotions more efficiently, and turn those online browsers into satisfied pizza-eaters. Mmm, pizza.

Scope of Work

  • Management of all website content
  • Online marketing and media buying
  • Delivery of e-mail and social media communications

 

The Results

Pizza 73’s total online sales have increased by more than $25M per year, and brought online sales from less than 8% of total sales to more than 35% in just three years.

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