Orange Dog

The Client

Orange Dog is a unique venture – they operate as both a retail sales company and a charitable organization. The Orange Dog online store sells sustainably made dog products and accessories that would make even the most discerning canine proud. Their retail profits help the Freedom Flight Program rescue small breed dogs from overcrowded shelters with high euthanasia rates. They work closely with reputable shelters and humane societies, relocating dogs to loving new homes in other locations.

The Problem

When Orange Dog founder Jan Folk and her incredible team of dog lovers asked us to create a web presence for their new venture, we practically sat up and begged to be involved.

Orange Dog Inc. is both a rescue organization and retail company, so their website had to serve two purposes: telling the story of their Freedom Flights Program, and getting people excited about the great products in the Orange Dog Store. They had a great idea, but had to translate that excitement into real contributions.

The Solution

The Orange Dog story was compelling, and everyone from Jennifer Aniston to Kevin Costner was on board to tell it. Luckily for us, we got to help bring it to life.

The website allows the Orange Dog team to manage products, post news and stories, communicate via social media, fill customer orders, and reconcile inventory and accounts. Their online store integrates with shipping providers and payment gateways, so that shipping costs and payment can be handled securely and safely in real time. And it’s all built on top of our Yellow Pencil e-commerce framework, allowing us to create the experience that best fits Orange Dog’s needs.

The Results

The Freedom Flights Program continues to gain momentum. The project has been covered by countless media agencies, and endorsed by celebrities and dog lovers across North America. To date, they have rescued over 300 dogs. Branded Orange Dog boxes loaded with incredible products keep rolling out of head office, and amazing, lucky dogs keep landing in the homes of welcoming owners.

So check out the website for their latest news, buy something to support their great work and keep your eyes peeled for a Freedom Flight landing near you!