The Wharton School

The Client

The Wharton School of the University of Pennsylvania is one of the most prestigious business schools in North America, and the oldest in the United States. With more than 85,000 alumni, Wharton has a reach and influence exceeded by few other institutions.

The Problem

The Wharton School is made up of dozens of smaller groups – nearly 100 separate projects – that all need an online presence. Unifying the visual design, content and server management of all these groups was an overwhelming task. Wharton needed to maintain a consistent brand identity across all their sites, while keeping their development costs and time manageable.  

The Solution

Yellow Pencil worked with Boston-based creative agency iFactory to implement a new visual design using the Open Text Web Solution. We collaborated with iFactory and the Wharton School to plan, develop and deliver a series of websites under the new Wharton web standard.

Scope of Work

• Open Text development and implementation
• Interactive development – Flash, javascript, HTML5
• Technical architecture
• Project management and coordination
• Content strategy and web writing consultation
• Ongoing visual design of web interfaces
• Governance planning
• Content author training
• Web team CMS training

The Results

The web project has already won a prestigious MITX award, and our work with Wharton continues as more departments and partners roll over to the Open Text Web Solution. Our approach has allowed Wharton to support many websites with a small, centralized technical and training team, and lets each department own their content creation and day-to-day site management.