Design Currency 2010

The Client

The 2010 ICOGRADA International Design Week conference in Vancouver was about uncovering the value of design. Design influences our core values, our identity, our expectations, and our worldview. Design Currency 2010 offered designers, business leaders, and government the opportunity to experience current design thinking and reshape the understanding of design's inherent value.

The Problem

ICOGRADA needed a site that communicated and promoted the conference to a local and international audience. The site had to reflect the essence of the brand itself and give people a place to obtain schedules and presenter information, as well as interact with media throughout the event and well after the conference ended.

The Solution

The folks at ReThink created the Design Currency brand for the event and from there, our UX Director Steve Fisher took the event's identity and created both the visual and interactive designs for the conference's website.

Because design brings clarity and enhances meaning, the goal was to develop a concise yet functional website that reflected the feeling of the brand as a currency. The site needed to be clean and simple while incorporating all of the details that made the event unique.

The Results

The result was an award-winning site with stunning design and simple functionality. Participants and attendees were able to visit the site to gain a comprehensive outlook on the event and its wide range of activities.

Although a one-time event, Design Currency will continue to change hands, much like actual currency. The site is home to event media and is a social media jumping point, so the knowledge that was shared at the conference can continue to evolve and influence the world of design.

Overall, the site represents the design-forward thinking that takes place at Yellow Pencil.